Pandaz helps young people raise money together. Whether the goal is a class trip, a team activity or something their organisation wants to make possible, the experience needed to make selling feel simple, motivating and shared.

We developed Pandaz as a connected brand experience, from the visual identity and website to video, packaging, the sales flow and the app. The challenge was to speak to two audiences at once: young sellers who need energy and motivation, and the adults who need to understand how everything works.

The identity uses bold colour, expressive graphics and a direct tone to give Pandaz a personality of its own. We carried that language through the website and video, creating a clear introduction to the idea and a consistent look wherever people encounter the brand. The packaging brings that same identity into the physical products people receive and sell.

The digital experience supports what happens after a group gets started. Sellers can see their sales, follow their earnings, plan their schedule and track their progress in the app. Organisers and administrators get a broader view of the group’s activity. We connected these parts so that the journey feels clear from joining and selling through to seeing what the group has achieved.

The result is a brand and product system built around a shared goal: helping young people turn their effort into something they can do together.